The GrowhtOS Blog
Algorithms, AI, & creator growth
Field notes on what's actually working on Instagram, TikTok, and beyond — written by the team building the AI social OS.
Featured · Strategy
What's a good engagement rate in 2026? (by follower tier)
A 1% engagement rate is failing for a nano account and excellent for a mega one. Here are the benchmark ranges by follower tier and platform — and why the same number means opposite things at different account sizes.
Halit AljammalJun 6, 20267 min read