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Algorithms, AI, & creator growth

Field notes on what's actually working on Instagram, TikTok, and beyond — written by the team building the AI social OS.

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Featured · Algorithms

15 Instagram Reels hooks that stop the scroll

Watch time is decided in the first two seconds, and the hook decides watch time. Here are 15 proven Reels hook patterns — with an example opening line for each — plus the three hook mistakes that quietly kill reach.

Halit AljammalJun 6, 20266 min read

Algorithms

The Instagram Algorithm in 2026 — what actually drives reach

Reels, Feed, Stories, Explore — each surface ranks content differently in 2026. Here's the signal hierarchy that determines whether your post gets distributed, and the levers that creators can actually pull.

May 158 min