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Algorithms, AI, & creator growth

Field notes on what's actually working on Instagram, TikTok, and beyond — written by the team building the AI social OS.

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Featured · Algorithms

TikTok SEO in 2026: search is the new For You page

A growing share of TikTok discovery now starts in the search bar, not the feed. Here is how to make your videos findable — keywords in speech, on-screen text, captions — without making them robotic.

Halit AljammalJun 11, 20267 min read