The GrowhtOS Blog
Algorithms, AI, & creator growth
Field notes on what's actually working on Instagram, TikTok, and beyond — written by the team building the AI social OS.
Featured · Algorithms
Why saves and sends matter more than likes in 2026
Likes are the vanity metric the algorithm cares about least. Saves and sends are what actually push your content to new people in 2026. Here is why — and exactly how to make content people save and forward.
Halit AljammalJun 17, 20267 min read