What is GEO and how do you get cited by AI search?

People increasingly ask ChatGPT, Perplexity, and Google's AI Overviews instead of scrolling search results. GEO (Generative Engine Optimization) — sometimes called AEO (Answer Engine Optimization) — is making your content the source those AIs cite.

# How AI answer engines pick sources

They favour content that is easy to extract a clean answer from:

• Question-shaped pages — a page that directly answers a real question.
• A concise answer up top — a definitive one- or two-sentence answer the model can lift verbatim.
• Factual, structured body — clear headings, lists, and specifics rather than fluff.
• FAQ + Schema markup — FAQPage/Article structured data makes your Q&As machine-readable.
• Trust signals — accurate, consistent, well-sourced information.

# How to do it

1. Write one page per genuine question your audience asks.
2. Put the answer first, then explain.
3. Use headings, bullets, and an FAQ block built from real questions.
4. Add JSON-LD structured data (FAQPage, Article) so engines can parse it.
5. Stay honest and accurate — models down-rank unreliable sources.

# Why it matters now

Being cited in an AI answer puts your brand in front of someone at the exact moment they're deciding — often before they ever reach a normal search result.

GrowhtOS builds AI-citable pages for its users (and runs its own site this way) so you can get found in ChatGPT, Perplexity, and Google AI — this very page is an example of the format.